We offer three hundred and sixty degree services for the hospitality sector, always tailored to our customer needs and to the character of the hotel.

We are Hotel Players

A team of professionals who have decided to synergistically combine their skills in order to create a company which did not exist before. A highly innovative company, flexible and dynamic, which does not want to replace, but support hotel owners and management in designing and implementing projects.

A group of specialised consultants, all from the hotel industry, able to support and offer outsourced services to well- established hotels wanting to have a fresh start, but also to emerging start-ups, which need positioning in the market. Hotel Players is all this. We offer three hundred and sixty degree services for the hospitality sector, always tailored to our customer needs and to the character of the hotel.

Our story

It was 2011 and the hotel industry was at the height of its revolution. New forms of travelling, the multiplying possibilities regarding accommodation and the different needs of an increasingly diverse clientele were radically changing the rules of the hotel industry.

It is within this exact context that Matteo Santarelli, who at only thirty had been already managing seven hotels in the Milan area, felt that it was time to give life to a new and different company, able to meet the real needs of the hotel market in its evolution and fluidity, by creating new formulas and business approaches that did not exist until a few years before. From the beginning, Matteo wanted to work with trustworthy consultants whose key expertise was essential for creating a winning team: Francesca Brasolin, Head of Sales and Marketing, and Simone Salvatori, Director of Revenue and Distribution, having both worked for the hotel industry for many years.

That is how Hotel Players was born.

A few years later, the team expanded when Emanuela Cianchetti and Omar Cominelli joined the Sales and Marketing department. Hotel Players has been working in Italy with dozens of hotels for short, medium and long term periods. Some are independent hotels, others belong to renowned international chains.

People and contacts

Our team ... Our strength!

Matteo Santarelli

CEO and Founder

Founder of Hotel Players, authentic team leader who managed to break with the past and the traditional approaches related to the hospitality industry. Precursor of the economic performance of the hotel industry market, he knows about all types of hotel: from boutique hotels to international hotel chains and full service hotels. He lectures at the Master’s in Hospitality Management Level Up. He deals with Co-Management and Business Development and oversees all the Hotel Players projects.


Simone Salvatori

Revenue & Distribution

He studied and grew professionally in two of the Italian capitals of tourism, Rimini and Milan, and one of the hubs of world tourism, London. At Hotel Players, he coordinates all activities related to the field of revenue management and online distribution, supporting hoteliers in the management and updating of the Internet Distribution System and CRS and transferring with punctuality and precision his knowledge regarding channel manager, booking engine, GDS and TPI.


Emanuela Cianchetti

Sales & Marketing

After graduating in Tourism Studies, Marta began her career in tourist club resorts, before landing in the hotel industry. Her expertise ranges from dealing with beach Design hotels destined for a mainly leisure clientele to business hotels in the Milan area. Determination, dynamism and research are the characteristics of her modus operandi.


Giusi Sciortino

Sales & Marketing

She made a lot of experiences in the most important international hotel chains in Milan and Rome, where she hold various positions of responsibility and coordination in the Sales area. In 2020 she accepted the challenge of joining the dynamic Hotel Players group, with the main purpose of identifying the sales strategies best suited to the group’s growth. Her philosophy is based on sharing goals with a close-knit and motivated team: the right path both for a personal success and for achieving important business results.


Our work is based on a detailed analysis of your hotel.

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